Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06948_Field_TCUM T513.txt

Text File | 1996-04-10 | 878b | 16 lines

into a most revolutionary period in marketing, as in everything
else.

     When Europeans used to visit America before the Second
War they would say, “But you have communism here!” What
they meant was that we not only had  standardized goods, but
everybody  had them. Our millionaires not only ate cornflakes
and hot dogs, but really thought of themselves as middle-class
people. What else? How could a millionaire be anything but
“middle-class” in America unless he had the creative
imagination of an artist to make a unique life for himself? Is it
strange that Europeans should associate uniformity of
environment and commodities with communism? And that
Lloyd Warner and his associates, in their studies of American
cities, should speak of the American class system in terms of
income? The highest income cannot liberate a North American